The folks in my office just bought a new air freshener for the bathrooms. It is Febreze Linen & Sky scent. It has a nice clean smell, but I started thinking about linen, and about sky, and how each of them smell. I imagine if you took the actual scent of linen and combined it with the actual scent of sky, you would not have a very convincing air freshener. I think the scent they are going for is actually a combination of laundry detergent and the pleasant smell most of us experience after rain which is usually caused by bacterial actinomycetes. So much for truth in advertising.
I am sure if they ran the above two marketing proposals by a focus group, no one would want to buy an air freshener named "laundry soap & bacteria." The name conveys a mood of dreary, rather than cheery, and much like fast food kid meals, we want to buy happiness.