Why are people who type in their query and hit enter so much less likely to click on an ad than someone who performs a search differently through the same website?
“Sophistication is my guess,” says Rand Fishkin, SEO guru and CEO of SEOMoz.org. ”Hitting enter means you’re not moving your hands away from the keyboard and likely indicates a more tech-savvy (and hence, click-sensitive) individual.”
So it appears that advertising click rates are inversely proportional to the “tech-savviness” of the people receiving the ads. By defining a user’s tech-savviness, it’s possible that ad networks going forward will be able to target better and better, driving revenue for websites while showing less ads.
Chitika, Inc., is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. Chitika provides publishers with an innovative way to monetize search engine traffic, and advertisers a new way of generating leads with clear consumer intent. Wint over 60,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. Through research and targeting, Chitika continually evolves its image as “the ad network that knows when not to show ads.” For more information, visit http://chitika.com
Mockazine uses Chitika in-context advertising. Chitika's ads are "intelligent" in that they only show up if you access Mockazine.com through a search query. Readers who come to the site directly will not see in-context ads.
If you are interested in Chitika in-context advertising, visit their website at chitika.com.