Have you seen the new ads for New Mexico Tourism? Playing off the Roswell, NM space alien theme, M&C Saatchi LA has developed an ad campaign using alien tourists who comment on the beauty of the state. Quite frankly, there was nothing I could do to the images to make the ad funnier. Here are some examples:
Very creative, very funny stuff. Kudos to the design team who came up with this. The "campaign" link above will give you the whole story and links to the tv spots.
The shocking thing to me is that the ad has stirred controversy. I realize that some people have trouble laughing at themselves, but is it really that hard to laugh at fake lizard people enjoying the great outdoors? Perhaps the agency should have included in fine print, "No space aliens were harmed in the making of these advertisements." The detractors cry that N.M. has so much more to offer than space aliens. I agree, BUT, the ads show hiking, fishing, golfing, biking, and scenic vistas. It's true, New Mexico also has warm-hearted friendly people and great food--but I think visitors will figure that out when they arrive.