Industry expert and UC Berkeley Prof. Harley Shaiken says the payback period for a hybrid often exceeds 6 years-- the average time car owners hold on to their vehicle.
"If you take two similar, even identical models, one a hybrid, one not, for the Ford Fusion, for example, you're paying a $5,000 premium up front, versus a non-hybrid," explains Shaiken. "Going forward, it could take 8 to10 years to make up that savings. If you only plan to keep the car for 6 or 8 years, you are not going to see it. People are thinking twice about that kind of a decision."
For Los Angeles resident Bruce Cornelius, the decision was less about the cost, more about the hybrid technology and performance. He says his 2008 Honda Civic hybrid didn't get close to the promised 45 miles per gallon -- more like around 28. Echoing complaints made by scores of other Honda hybrid owners, Bruce says the electric battery system often failed, which meant his green car released carbon emissions just like the Mercedes-Benz he'd given up.